@image 1 as creator, @image 2 as exact product.
Keep the product identical to @image 2 — same charcoal braided sheath, matte anodised housings, thick
moulded strain-relief collars — in every frame.
CRITICAL: the camera is propped and locked off in every beat. Beats 3 and 4 use an identical camera
position to each other. No phone screens, no device UI and no printed labels anywhere in frame at any
point. The product enters frame from off-camera at chest height.
0:00–0:03 — Locked-off static waist-up shot at a desk. She holds up a frayed old cable with its sheath
split near the plug, then drops it. Straight down the lens: "Every cable dies in the same two
centimetres. Every time."
0:03–0:06 — Hard cut, same locked-off framing. She reaches off-frame and brings the braided cable in at
chest height, running her thumb over the thick collar where the braid meets the housing. "It's never the
wire. It's whether this collar exists."
0:06–0:09 — Hard cut. Locked-off static extreme macro on the neck of a thin plastic cable, side-lit hard.
A hand flexes it sharply back and forth — the sheath creases, whitens and splits at the fold. Hold on the
split. No dialogue. Quiet room tone only.
0:09–0:12 — Hard cut, identical camera position and identical side light, the braided cable's neck. The
same flexing motion, the same number of times — the collar absorbs the bend, the braid stays smooth, and
it returns straight with no crease. Hold on the unmarked neck. No dialogue.
0:12–0:15 — Hard cut back to the locked-off waist-up shot framed identically to the opening beat, the
cable coiled loosely in front of her. Level, direct: "It's stiff. Won't coil flat. Still worth it. Go
look."
Style: authentic talking-head UGC, propped locked-off camera throughout, hard cuts only, no camera
movement, cool daylight with warm lamp fill, hard side light on both macros, real ambient audio. Beat 5
must match the camera position and framing of beat 1 exactly. No on-screen text, no captions, no
subtitles, no music.
