@image 1 as creator, @image 2 as exact product.
Keep the product identical to @image 2 — same matte white bottle, ribbed chrome collar, pump head — in
every frame.
CRITICAL: the camera is propped and locked off in every beat, positioned marginally low and slightly
off-centre. No handheld motion, no push-ins, no reframing. The product enters frame from off-camera at
chest height. The only product action is a single rotation of the pump head — never show the bottle
being disassembled.
0:00–0:03 — Locked-off static chest-up shot at a cluttered bathroom counter. She holds up an open wash
bag with everything inside slicked and shining. Flat, straight down the lens: "Third trip in a row.
Everything I own is covered in conditioner."
0:03–0:06 — Hard cut, same locked-off framing. She reaches off-frame and brings the bottle in at chest
height, resting a thumb and finger on the pump head. "This head turns. It's been able to turn the whole
time."
0:06–0:09 — Hard cut. Locked-off static macro on the pump head against the counter, side-lit. Fingers
rotate the head a quarter turn until it seats and drops flush against the collar. A thumb presses down
hard on it twice — it doesn't move and nothing comes out. Hard cut, same framing, the bottle lying inside
a zipped clear bag being shaken, everything around it dry. No dialogue. Quiet bathroom tone only.
0:09–0:12 — Hard cut back to the locked-off chest-up shot framed identically to the opening beat, the
bottle now standing on the counter beside her, pump locked down. She looks at the lens: "Four years of
wrapping these in plastic bags. Four years."
0:12–0:15 — Locked-off static, same framing, her fingers resting on the locked pump. Level, direct: "Some
only lock one way round. Go turn yours and find out."
Style: authentic creator UGC, propped locked-off camera throughout positioned marginally low and slightly
off-centre, hard cuts only, no camera movement, bright vanity light with frosted daylight, real ambient
audio. Beat 5 must match the camera position and framing of beat 1 exactly. No on-screen text, no
captions, no subtitles, no music.
